York Business School

Promotional campaign concept for the Business School at York St John University, focussing primarily on social channels, taking into consideration the time people have spent at home on their mobile devices over the past year. The campaign messaging is designed to encourage prospective applicants to "look to the future", with the imagery of a graduating viking further highlighting progression. The examples below display how the campaign works across numerous social channels, namely Facebook and Instagram posts and stories, with further examples of how it can be adapted for out-of-home formats.